What if I don't have a course or product yet?

That’s actually TERRIFIC news! 

 It means you’ve saved yourself from spending countless hours on something that might not generate profit or make an impact.

All you need to succeed is a passion or expertise in something others need or value, along with a willingness to learn and try new things. Experience Products are much simpler, easier, and faster to create than traditional information products.

You don’t need to know everything to teach a course or have it fully developed before you start selling it. These are costly misconceptions that often lead to overwhelm and stagnation. We’ve seen many people get stuck in the cycle of perfectionism for years.

The key to business success is taking your idea to market quickly by building a Minimum Viable Product—and Experience Products make this process achievable and efficient.